Innovation for Chinese and World Markets

Title:Innovation for Chinese and World Markets

Lecturer:Prof Murthy Halemane,荷兰伊拉斯姆斯大学鹿特丹管理学院

Hosted by:谢富纪教授,上海交通大学安泰经济与管理学院创新与战略系

Time:2013年11月18日(周一)下午2:00

Place:Room 207, North Building

Abstract:

Innovation is a buzz word not only in developed countries, but also over emerging markets. These markets especially in China and India, due to high national economic growth, show expanded need for new and adapted products. Innovation alone is like invention without a business concept. In this context, business models take innovation with success a step forward to the ever competitive market arena. Business models spell out the core logic of creating and capturing value of innovation. These models are dynamic and evolve over time. Their success depends on the rate at which any change in market environment or in internal capabilities is embedded in a suitable change of the corresponding business model.


In view of these issues, the lecture focuses on how strategic choice of new product or service forms can be taken up for putting business innovation into practice. It will be shown how innovation can effectively cater also to short to medium term goals such as identifying customer focused value propositions, financial performance and value management. The lecture also exposes how business model innovation can be beneficial to entrepreneurs.

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